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Back to WordPress – Why?
About six months after redesigning my website in basic HTML, I’ve decided to relaunch my blog in WordPress format. Why? Lots of reasons. However, the bottom line is really the usability factor....
View ArticleThe Importance of Working With Someone Who Cares About You
We’ve all been there. We’ve all dealt with the pushy sales person who tried to convince you that you really needed something. They come in all forms; mechanics, landlords, car salesmen, and even...
View ArticleHow to Tell a Designer What You Want
So you’ve got it. Your fantastic design/advertising/marketing idea. Now how do you explain it to the person who is supposed to execute? First of all, we get it. Not everybody went to art school....
View ArticleWhen Do I Need a Professional?
You know it’s extremely important for your company brand to remain consistent. Your goal is to provide one unified voice across all media platforms. Brand presence should be distinguishable, much like...
View ArticleOrganizing Your Company Graphics
In marketing time is money and opportunity. Launching your campaign at the right moment to catch influxes and trends that highlight your company’s specific niche can be delayed if ill equipped or...
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Why the Ad World Needs a Renaissance
Photo Courtesy of Amazon. Click to Purchase Let’s face it. The advertising industry has undergone some serious changes since the advent of personal computers. In a world where it seems that everybody...
View ArticleEffective Calls to Action
In the design industry it seems that as technological advancements are increasing our abilities to create brilliant looking ads, we are forgetting the largest principle behind our work. The most...
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Typesetting for Print: Are You Making Critical Mistakes?
I recently picked up a book at the store and read the back cover and inside dust jacket. It seemed interesting, so I flipped open to a random page. My eyes began to physically hurt! This is not one of...
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